9/30/2026 Office Hours

by David Farr

Sep 30, 2026 | Office Hours

Quick Overview

This 1 hour 57 minute session turned into a hands-on AI clinic. We finished Tim’s “AI Recommendation” lead source on his Mago form, fixed a confusing e-sign handoff with Brian, talked payment processing for Paul’s product relaunch, and I opened up my daily briefing app and the Claude project I use to land Google reviews. If you’ve been wondering where to start with AI in your magic business, this is the replay to watch.

What We Covered

  • Tracking AI referrals in Mago – adding an “AI Recommendation” option (and which AI sent them) to your “How did you hear of me?” dropdown, then testing it before you swap the embed code on your live site.
  • Getting paid without getting burned – simple payment links vs. a full e-commerce cart, why Stripe and Square can hold your money after a big convention day, and why a gig isn’t truly booked until the payment is in.
  • A contract email clients can’t mess up – put a clear “sign the contract” link or button in your cover letter, and send the rider and other attachments in a follow-up automation after they sign.
  • Google reviews on autopilot (almost) – how I use a Claude project to ask for reviews without sounding desperate, turn LinkedIn connections into reviews, and reply to reviews with SEO-friendly keywords.
  • Where AI search is headed – a live ChatGPT search showing how prospects now describe the event they want, plus why Divi 5 makes your website far easier for AI agents to edit.

Session Timeline & Key Moments

[00:01] – Tim’s “How Did You Hear of Me?” Dropdown
We walk Tim through adding the AI Recommendation option to his existing conditional dropdown in Mago, pasting in the JavaScript and CSS, previewing, and testing required fields before replacing the embed code on his WordPress page. Great if you’re setting this up after the AI webinar.

[12:19] – Paul’s Store Relaunch & Payment Options
Paul is bringing back his training videos and products for other entertainers. We compare payment links vs. e-commerce, merchant accounts vs. Stripe and Square, and why credit cards lock in a date faster than a check in the mail. Part-timers selling seasonally, this one’s for you.

[26:55] – Brian’s E-Sign Contract Troubleshooting
A client said she couldn’t sign Brian’s contract, so we ran a live test. The fix: a clear hyperlink (or a styled button) in the cover letter, fewer attachments up front, and knowing that clients must scroll down to type their signature. I also show my branded contract email with its big “sign here” button.

[56:53] – My Daily Briefing App
A tour of the app I built with AI-assisted coding on the Mago API: when to leave for each gig, unconfirmed events, unsigned contracts, unpaid deposits, and who hasn’t opened their E-Promo Kit. Full-timers juggling a busy calendar will want to see this.

[1:04:50] – Using Claude to Get (and Answer) Google Reviews
Real examples: a follow-up that finally landed a review from a baby shower client, a LinkedIn message that turned a company picnic guest into a glowing review, and how I reply to reviews with location and event keywords that Google and AI can pick up.

[1:17:46] – How Prospects Search with AI Now
I run a detailed ChatGPT search for a Baltimore corporate mentalist, and our own Tim shows up in the recommendations. Then a look at lead marketplaces like Bark, where the cost of a lead can top the gig’s entire budget.

[1:32:27] – AI Readiness Scores, Desktop AI Apps & Divi 5
Brian’s is-agentic.com score, why the downloaded ChatGPT or Claude desktop app is where the real power is (including scheduled tasks), and why moving to Divi 5 lets AI agents edit your site like a champ. Tim and I also cover testing the migration safely on a staging site.

[1:44:02] – AI Security Tips & Wrap-Up
Tim shares smart privacy settings and why to limit AI access to your Google Drive. I explain why passwords and API keys never go in the chat window, cover the WordPress password reset for hosted sites, and tease a Mago Chrome extension coming soon.

Questions about implementing these strategies? Drop them in the member chat or bring them to our next Office Hours call.

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